Dove Body Lotions- for long lasting soft and radiant skin - Press Release

Cold temperatures, low humidity and harsh winds are an unfriendly environment for the skin. This winter, pamper your skin with Dove’s range of body lotions that delivers skin deep nourishment, leaving it soft, smooth and radiant. Available in three variants that address specific needs of nourishment and deep care, the range provides maximum care to the deepest layers of the skin.

Dove’s unique Deep Care Complex includes natural skin nutrients and rich essential oil to help gradually improve skin starting deep down. The right blend of ingredients, i.e. the three most important components – Humectants, Lipids and Occlusive (refer to image below) ensure delivery, penetration and regulation of moisture in all layers of the Stratum Corneum (the outermost layer of the epidermis). It thus provides hydration, strengthens the outer skin barrier that protects the underlying tissue, and prevents water and lipid loss.

As a result, the skin texture improves considerably to reflect more light and reveal a true radiance from within that is long-lasting. It is easy to spread and is absorbed by the skin to instantly hydrate without making it oily.

What is Deep Care Complex?
Isomerized Linoleic Acid	Known to promote skin barrier repair
Sunflower seed oil	is a source of essential 32 fatty acids known to keep quality of skin lipid bilayer
Sodium PCA	blends as NMF (natural moisturizing factor) known to keep skin hydrated and more pliable
Humectant	moisturizing ingredient that works like a magnet to hold in moisture under the skin’s surface

	In order to keep the Stratum Corneum healthy, a good skin care product must contain three key components to ensure delivery and regulation of moisture:
Humectants	deliver and draw moisture into cells
Lipids	maintain the overall integrity of the stratum corneum
Occlusive	Lock moisture in and prevent its escape
	Dove Body Lotions are available in the following variants:
Dove Essential Nourishment	Formulated with high level of glycerin and Deep Care Complex that nourishes deeper for long lasting soft smooth skin
Dove Go Fresh Nourishment	Enriched with rich cucumber extracts and green tea scents that consistently improves and protects the condition of your skin, ensuring it is well nourished
Dove Indulgent Nourishment	Blend of sheer butter for beautifully glowing skin that makes you feel pampered

Dove’s gentle and caring product attributes combined with superior technology deliver the best results and makes the perfect winter skincare routine that provides complete nourishment to every part of the body.

Note: Dove bought alive the deep nourishment proposition through an interesting experiment validated in the lab by comparing a peach treated with Dove’s nourishing ingredient vs. a peach treated with a standard moisturizing ingredient / an untreated peach.

ANNEXURE
DOVE BODY LOTIONS
Dove® Essential Nourishing combines rich cream and skin nourishing oil to instantly soothe dry skin and give it the care it needs. Available in: <Size> 100 ml 90 250 ml 200 400 ml 299
Dove® Go Fresh Nourishing is a fast absorbing formula that gives skin a cooling sensation along with a refreshing cucumber and green tea scent. Available in: 100 ml 90 250 ml 200 400 ml 299
Dove® Indulgent Nourishment Blend of sheer butter for beautifully glowing skin that makes you feel pampered. Available in: 100 ml 99 250 ml 225 400 ml 325

The three variants of Dove® Hand and Body Lotions are available in all leading stores across the country

About Dove

The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturizing cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.

About Hindustan Unilever Limited

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.